Helping The Children’s Place develop their 2022 digital roadmap with prioritized high-impact ideas.

Role: Experience designer — research, ideation and visualization
Team: Cross-functional strategy team (design, research, client)
Timeline: 6 week innovation engagement
Client: The Children’s Place
Scope: Competitive research, idea generation and concept visualization

The Challenge

Accelerate The Children’s Place’s digital growth by refining their 2022 roadmap — focusing on five opportunity areas including uniform destination, next-gen homepage, loyalty & brand credit card, multi-brand experiences, and ratings & reviews.

Context & Constraints

Worked within a set of pre-existing client ideas that needed validation
Research had to complement — not duplicate — client efforts
Tight weekly cadence of deliverables and client feedback loops

The Solution

Current State Research → Competitive Benchmarking → Ideation → Concept Visualization

We delivered:

Current state and competitive evaluations per opportunity area
Weekly prioritized concepts visualized in high-fidelity mockups
Concept decks presented directly to the The Children’s Place team (final concept deck here)

Next-gen homepage

Crawl homepage concept

Uniform destination

Shopping by child

Walk homepage concept

Added functionality to aid in fit confidence

Ratings & reviews

Outcomes & Impact

Delivered a prioritized list of 10 ideas ready for The Children’s Place leadership budget allocation
Strengthened client trust through clear, research-backed presentations
Enhanced The Children’s Place roadmap with both incremental and strategic growth concepts

Streamline My Place Rewards (MPR) info

My Role & Ownership

Led research, ideation refinement, and Figma visualization of concepts; partnered with the team to present weekly insights and support design decisions.

Key Decisions

Prioritized Research to Clarify Real Opportunity
We audited client-provided ideas before ideating, reducing redundant work and realigning effort toward problem areas with real potential.
Structured Ideation Process for Alignment
Used a crawl/walk/run system to categorize and refine ideas, increasing clarity and enabling sharper prioritization across stakeholders.

Redesigned PDP review section

AR tool used to obtain child’s measurements

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Reflection

This project sharpened my ability to pivot quickly mid-engagement and solidified how structured ideation frameworks create clarity in high-ambiguity environments.